2014 in late 2015 years early, too much air huarache color release let us see the Nike huarache series determination. And some time ago the dormant looks more like to accumulate, unsurprisingly, overwhelmed, Nike formally NikeiD shelves of air huarache, including a splash in bottom spots leather uppers, such as customization options, nike.com Chinese version is now available customization, the price 899 yuan. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when off, micro channel search dunkhome and extra welfare wayward send.Concepts days ago in Instagram New Balance and the official shoe "des Sables". As part of the Concepts and New Balance annual partnership program, the new shoes are modeled o Cheap air jordans for sale n the Trailbuster shoe model and integrated into the desert landscape elements. In addition, the shoes are more equipped with Fresh Foam midsole on the basis of Trailbuster, as a whole injected unique subtle sense of collision. It is reported that the shoes will be officially landed in May 19th Concepts stores and online stores, priced at $130.
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by? @multim?:& nbsp; & nbsp; & nbsp;? [Chinese shoes Network - brand observation] Local sporting goods and international line where the technology gap is of course an important factor, but more important than the technology vision. In a Nike (Development site information) as the representative of international brands, we are using an Internet user experience and thinking to reshape the sporting goods industry. On sporting goods industry, Nike provides the experience is worth learning at least two: Community there are changing consumer demand.
Nike Fast Company last year was named "the most innovative company in 2013 the world's top 50," the first on the grounds that two of Nike's technical innovations: new technologies Flyknit uppers and movement of digital products cheap foamposites Nike + FuelBand.
rather black humor is elected the most innovative company in the first place just over six months, Flyknit R & D designers, Innovation Kitchen (Innovation Kitchen) laboratory director Ben Shaffer Apple poached - similar to Nike Innovation Kitchen The Google X's at Google, responsible for the development and test of Nike internal frontier projects, while Ben Shaffer Nike role similar ? Jonathan Ive of Apple - another six months, which is mid-April to late 2014 happened, Nike renounce wearable business Nike + FuelBand. The Nike + FuelBand also born in Ben Shaffer responsible for Innovation Kitchen.
opens up a new business for a market capitalization of over 600 billion US dollars, and specialize in the past half century sports equipment company is not easy, especially in Silicon Valley innovative ente rprises need to face numerous technological market, Nike accumulated past and not too obvious advantages.
Although the two events very "black", but it did not ruin the Silicon Valley technology fields Nike imagination.
Nike imagination: Community and data
Nike first test the water technology products, is working with Apple Nike + iPod-- In my opinion, this is almost the mass consumption of the originator of the wearable device - a sensor embedded in the shoes inside. Nike + iPod is probably the most current wearable device simple to use: you just put it stuffed sole (it does not matter if there is no Nike shoes, the laces can tie), start the phone in the Nike + iPod application, and then embarked on two-step, the sensor is connected and mobile applications on. The whole process you will find that it does not need t Retro jordans for sale o be set, not even button - open the application, the heels took two steps to start, the whole experience is very simple is not it too ...... nothing like a natural technology products?. I first used it when they were simply shocked. Sell ??and the price $ 19, even more than it sold many T-shirts also cheaper.
Nike can a runner sensor designed to be so natural, I think it should be attributed to many years of insight in the sports field. After the launch of Nike + iPod, Nike subsequently launched Nike + Basketball, Nike + Training, Nike + Running and Nike + Move. Each product is highly targeted, such as Nike + Basketball after transformation with the sole user more movement can be measured data, such as jumping height. To encourage users to use its software products, Nike made a lot of promotional activities, such as i cheap jordans for sale n Beijing by Nike + Running ran ten kilometers on a T-shirt can receive free activities like Nike flagship store. And all Nike + products and related activities are not self-evident final point: Nike + community.
Apple CEO Tim Cook ? Nine years ago he joined the board of directors of Nike. The "running time listening to music," from the idea to promote a product of bilateral cooperation "Nike + iPod", is inseparable from the role of Cook. Do not forget to Cook himself is an avid sports enthusiast.
In an interview with "Wall Street Journal" interview, Cook said: Apple is now "has been infinitely close" (closer than it's ever been) released a new type of product; no two days, Nike CEO Mark ? Parker (Mark Parker) In an interview with CNBC interview, he said: "We will put this (Nike +) in the field, and continued to expand up to now we have about 30 million FuelBand users, we want to push this data to the 100 million we will be through partners. complete (the target). Obviously, this is one of the most obvious is the apple. We have worked for many years with Apple, we have to cooperate We'll happen excited. "
At this point, you should probably understand, Nike will not give up its efforts in the Nike + FuelBand and cut its digital sports (Digital Sport) sector, although this sector seems to dismiss some people, but but hardware-related personnel, and software in the field it will continue and even increase investment. Because the data is the Nike community and future. As a sports equipment brand, the sports enthusiasts together to build a movement (either digital or physical) communities, and tracking data for all sports enthusiasts, the huge potential in which mining. Because the master data, is mastered in the future. As the story about the future running of the Star "commercial value" in "Digital Nike rebirth in mind," as described.
Many people choose to admire Nike spokesperson vision, because it is always possible to dig out the talented athletes. This is mainly due to a mature culture system constructed Nike, on the one hand, Nike will work with primary and secondary schools sports coach, discover talents through them; on the other hand, Nike held annually all kinds of sports training on a global scale camp from which to explore the good seedling. The Nike + Nike was probably brought the first three kinds, that is through the user data to find those gifted sports genius. Perhaps one day in the future, when the children who use the Nike + began to exhibit far more than their peers when athleticism, Nike will find him in the first time, and make every effort to help him become the next Liu Xiang, or Bolt.
Software A sorta close cooperation among Apple and Nike under the original Nike + FuelBand products Ben Shaffer, head of design at Apple just concentrate on hardware after leaving Nike, and Nike also just concentrate on doing the Nike + and communities. In the future, through the Nike + sports enthusiasts mastered enough data, the sports fans will probably like more than just rely on emotion and Nike, their bodies are more inseparable from the Nike. Because at that time, no one knows more than Nike, your body, including yourself. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)
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